- Created Career Inquiry Workflow: Any contact who inquiries for a job will receive an email automation with link to the career portal. This contact will not port into Sherpa as a lead
- Added Afford Roobrik Survey on Site and Marketing Automation
- Created Lead Nurturing Drip Campaign
- Launched Pmax campaign for google ppc
- Display Campaign: Video content and resident testimonials
- Result: Increased conversion by %275!